I can only imagine what it was like sitting in Poloroid’s board room when they made the decision to offer Lady Gaga the position of Creative Director:

CEO: “We need to do something new. Something innovative!”

All: “Yeah!”

CEO: “We’ve been at this for 100 years and all we’ve gotten is 100 years older! Especially Old Man Sutter in the corner!”

All: “Yeah!”

CEO: “Any suggestions on who it should be?”

All: “No!”

CEO’s daughter playing with crayons: “Daddy, daddy, I just got this new Lady Gaga cd!”

All: “I second the nomination!” “Lady Google, she’d be great!” “Now we’ll be connecting to a younger crowd!”

CEO: “Gaga, not Google!”

All: “WAAAAAAAHHH!!!! WE WANT GOOGLE!”

CEO: “This is why we haven’t made a good product since the instamatic!”

Really, I think my favorite line from the article was:

“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation.”

I’m sorry, what?! The. Haus. of. Gaga?!! Are you going to be saying “Gaga. Out.” whenever you leave a meeting now?